bloom is inspired by the friendly forms of onions and other bulbous plants.

when a person leans in to smell a flower, it is a natural behavior to caress the petals as part of the experience.

this simple action creates an emotional bond between person and plant. what if light was a friend and not a commodity?

bloom floats at eye-level, emitting a soft glow and summoning curiosity.

bloom's petals open to offer a warm embrace.

bloom loves to play, and creates interaction beyond the "on/off" relationship.